Trends · data through September 2026

Retail trends in Lafayette-West Lafayette, IN

Iceflower tracks 230 stores from 186 retail chains in Lafayette-West Lafayette, IN. Goodwill grew fastest over the last year, ahead of Target and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
186
Tracked stores
230
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Target sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Goodwill - +17.9%
2 Target - +2.7%
3 Dollar General - -0.6%
4 Walmart - -1.6%
  • Discount Store
  • Thrift Stores
  • Vape & Tobacco Shops
  • Home Improvement Center
  • Sporting Goods Store
  • Hardware Store
  • Specialty Store
  • Other categories

Store footprint

Store map

230 tracked store locations in Lafayette-West Lafayette, IN, colored by category. The top 5 chains by store count run 39 of the 230 stores (17%); 171 of the 186 tracked chains have a single store here.

  • Discount Store (34)
  • Thrift Stores (11)
  • Vape & Tobacco Shops (11)
  • Home Improvement Center (9)
  • Sporting Goods Store (9)
  • Hardware Store (9)
  • Specialty Store (9)
  • Other categories

Top tracked chains by store count

More trends

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