Trends · data through September 2026

Retail trends in Elkhart-Goshen, IN

Iceflower tracks 246 stores from 190 retail chains in Elkhart-Goshen, IN. Dollar General grew fastest over the last year, ahead of Dollar Tree and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
190
Tracked stores
246
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General - +2.0%
2 Dollar Tree - -2.8%
3 Walmart - -6.8%
4 Family Dollar - -9.9%
5 Goodwill - -39.4%
  • Discount Store
  • Thrift Stores
  • Specialty Store
  • Home Improvement Center
  • Hardware Store
  • Sporting Goods Store
  • Flower Shop
  • Other categories

Store footprint

Store map

246 tracked store locations in Elkhart-Goshen, IN, colored by category. The top 5 chains by store count run 48 of the 246 stores (20%); 173 of the 190 tracked chains have a single store here. 8% of the tracked retail stores here are thrift stores, against 5% across Indiana.

  • Discount Store (42)
  • Thrift Stores (19)
  • Specialty Store (18)
  • Home Improvement Center (12)
  • Hardware Store (12)
  • Sporting Goods Store (12)
  • Flower Shop (11)
  • Other categories

Top tracked chains by store count

More trends

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