Growth
The Outpost against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Outpost's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Columbia Sportswear Company | -2.1% |
| 2 | The North Face | +13.2% |
| 3 | L.L.Bean | +12.4% |
| 4 | Surf Style | +9.4% |
| 5 | Ron Jon Surf Shop | +2.8% |
| 6 | Eddie Bauer | -27.2% |
| 7 | Columbia Sportswear | +3.6% |
| 8 | Sun & Ski Sports | -5.1% |
| 9 | Patagonia | +2.6% |
| 10 | Quiet Storm Surf Shop | -8.9% |
| 16 | The Outpost | +12.1% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked The Outpost locations across 21 US states. California, Oregon, and Iowa hold 27% of them.
Tracked stores by state
- California 3
- Oregon 3
- Iowa 2
- Indiana 2
- Michigan 2
- Minnesota 2
- Wisconsin 2
- Alaska 1
- Arizona 1
- Illinois 1
- North Carolina 1
- New York 1
- Ohio 1
- Oklahoma 1
- Pennsylvania 1
- South Carolina 1
- South Dakota 1
- Tennessee 1
- Utah 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at The Outpost
Tracked chains The Outpost customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Soelberg's Market
100
Warm Springs Market
75
Plateau Travel Plaza
71
Handy Corner
63
Shop Smart
55
Wickiup Junction
45
Madras City Hall
45
Midstate Electric Cooperative
39
Desert Inn Bar and Grill
36
DMJ Automotive
36
More trends