Growth
Hawaiian Bros Island Grill against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hawaiian Bros Island Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked Hawaiian Bros Island Grill locations across 12 US states. Texas, Missouri, and Arizona hold 65% of them.
Customer overlap
Who shops at Hawaiian Bros Island Grill
Tracked chains Hawaiian Bros Island Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends