Growth
Ruby Thai Kitchen against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ruby Thai Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
Share of tracked category spend, indexed
Store footprint
Store map
46 tracked Ruby Thai Kitchen locations across 21 US states. California, Massachusetts, and Maryland hold 41% of them.
Tracked stores by state
- California 8
- Massachusetts 7
- Maryland 4
- New Jersey 4
- Washington 3
- Florida 2
- Pennsylvania 2
- South Carolina 2
- Texas 2
- Colorado 1
- Delaware 1
- Illinois 1
- Indiana 1
- Kentucky 1
- Minnesota 1
- North Carolina 1
- New Hampshire 1
- Nevada 1
- Ohio 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at Ruby Thai Kitchen
Tracked chains Ruby Thai Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends