Growth
Jollibee against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jollibee's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
Share of tracked category spend, indexed
Store footprint
Store map
77 tracked Jollibee locations across 15 US states. California, Texas, and Hawaii hold 57% of them.
Tracked stores by state
- California 33
- Texas 6
- Hawaii 5
- Illinois 5
- New Jersey 5
- New York 5
- Florida 4
- Nevada 3
- Virginia 3
- Washington 3
- Arizona 1
- Maryland 1
- Michigan 1
- Oregon 1
- Pennsylvania 1
Customer overlap
Who shops at Jollibee
Tracked chains Jollibee customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends