Growth
Pho Saigon against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pho Saigon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
Share of tracked category spend, indexed
Store footprint
Store map
83 tracked Pho Saigon locations across 34 US states. California, Texas, and Virginia hold 40% of them.
Tracked stores by state
- California 17
- Texas 10
- Virginia 6
- Colorado 5
- Pennsylvania 5
- Florida 3
- Maryland 3
- Nevada 3
- Washington 3
- Connecticut 2
- New Jersey 2
- Utah 2
- Alaska 1
- Alabama 1
- Arizona 1
- Delaware 1
- Georgia 1
- Hawaii 1
- Indiana 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Missouri 1
- Mississippi 1
- Montana 1
- Nebraska 1
- Ohio 1
- Oregon 1
- Rhode Island 1
- South Carolina 1
- Tennessee 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at Pho Saigon
Tracked chains Pho Saigon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Port Hueneme Commissary
100
Port Hueneme City
55
Hmong Town
34
Pacific Supermarket
20
Dover AFB Commissary
18
H Mart
14
Marina Marketplace
14
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