Growth
Pho Viet against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pho Viet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked Pho Viet locations across 22 US states and DC. California, Georgia, and Maryland hold 38% of them.
Tracked stores by state
- California 13
- Georgia 5
- Maryland 5
- District of Columbia 4
- Texas 4
- Virginia 4
- Oregon 3
- Pennsylvania 3
- Delaware 2
- Florida 2
- Hawaii 2
- Kansas 2
- Minnesota 2
- Arizona 1
- Connecticut 1
- Illinois 1
- Nebraska 1
- New Jersey 1
- New York 1
- Ohio 1
- South Carolina 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Pho Viet
Tracked chains Pho Viet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Newport Ave Market
100
AAFES Exchange
83
Viet Hoa Supermarket
73
Local Acres Marketplace
69
Commissary
60
Paradise Fuel
49
Andrews AFB BX
38
Hmong Town
36
Andrews AFB Commissary
26
More trends