Growth
Pho Viet against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pho Viet's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Pho Viet locations across 16 US states.
Tracked stores by state
- Virginia 3
- California 2
- Delaware 2
- Georgia 2
- Oregon 2
- Pennsylvania 2
- Texas 2
- Arizona 1
- Connecticut 1
- Florida 1
- Hawaii 1
- Kansas 1
- Maryland 1
- New Jersey 1
- South Carolina 1
- Wisconsin 1
Customer overlap
Who shops at Pho Viet
Tracked chains Pho Viet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mama Fang's Asian Market
100
V
Viet Hoa Supermarket
81
C
Commissary
78
Commissary
78
C
Cross Fit 785
67
A
Andrews AFB Commissary
54
L
Little Apple Toyota
52
R
Riley Cafe
52
R
Riley CYS
49
R
Riley Pawn And Liquor
48
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