Growth
Thai Basil against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Basil's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 24 | Thai Basil | -1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked Thai Basil locations across 22 US states. California, Arizona, and Colorado hold 36% of them.
Tracked stores by state
- California 8
- Arizona 4
- Colorado 4
- Florida 4
- Connecticut 2
- Georgia 2
- Montana 2
- New Jersey 2
- New York 2
- Virginia 2
- Arkansas 1
- Idaho 1
- Illinois 1
- Indiana 1
- Massachusetts 1
- Michigan 1
- North Carolina 1
- Oregon 1
- South Carolina 1
- Tennessee 1
- Vermont 1
- Wisconsin 1
Customer overlap
Who shops at Thai Basil
Tracked chains Thai Basil customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Sacramento Natural Foods Co-op
100
Golden Ox Liquors
82
Daybreak market
80
Encore Nails
53
Ingles
38
King Soopers
37
Pueblo Lindo
37
The I Market #730
37
Portsmouth NNSY Commissary
34
Community Food Co-op
34
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