Growth
Smallcakes against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smallcakes's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 36 | Smallcakes | -19.2% |
Share of tracked category spend, indexed
Store footprint
Store map
119 tracked Smallcakes locations across 26 US states. Texas, Georgia, and Florida hold 46% of them.
Tracked stores by state
- Texas 22
- Georgia 18
- Florida 15
- Illinois 10
- North Carolina 7
- Arkansas 4
- Missouri 4
- Virginia 4
- California 3
- Colorado 3
- Kansas 3
- Nebraska 3
- South Carolina 3
- Arizona 2
- Indiana 2
- Louisiana 2
- Maryland 2
- Mississippi 2
- New York 2
- Tennessee 2
- Alabama 1
- Idaho 1
- New Jersey 1
- New Mexico 1
- Ohio 1
- Oklahoma 1
Customer overlap
Who shops at Smallcakes
Tracked chains Smallcakes customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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