Growth
Smallcakes against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smallcakes's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.6% |
| 2 |
N
Nothing Bundt Cakes
|
+10.4% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.6% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.2% |
| 9 |
G
Great American Cookies
|
-3.6% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
| 25 |
S
Smallcakes
|
-14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
56 tracked Smallcakes locations across 17 US states.
Customer overlap
Who shops at Smallcakes
Tracked chains Smallcakes customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pablo's Mexican Restaurant
100
F
Ft Eustis Chapel
88
L
Lowest Price Traffic School
81
Lowest Price Traffic School
81
M
Maumelle Bunker
81
N
North Jax CrossFit
44
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