Growth
Fresh against its category
The biggest tracked US skincare chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fresh's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Fresh | -2.2% |
| 2 | L'OCCITANE en Provence | +7.7% |
| 3 | Skin Laundry | +16.9% |
| 4 | Kiehl's | -8.8% |
| 5 | L'Occitane | +7.5% |
| 6 | Water's Edge Dermatology | -1.7% |
| 7 | The Face Shop | -3.3% |
| 8 | Aesop | -31.4% |
| 9 | Clean Your Dirty Face | - |
| 10 | The Body Shop | -30.8% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Fresh locations across 15 US states. California, New York, and Texas hold 46% of them.
Tracked stores by state
- California 5
- New York 4
- Texas 4
- Massachusetts 3
- Illinois 2
- Arkansas 1
- Florida 1
- Georgia 1
- Missouri 1
- New Hampshire 1
- New Jersey 1
- Ohio 1
- Oregon 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Fresh
Tracked chains Fresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Farmers Electric Cooperative
100
Brookshire's
70
Super 1 Foods Fuel
57
Country Friends Veterinary Clinic
52
Racquet & Jog
49
Homeboys
46
Pablo's Restaurant and Cantina
44
Pet Supplies Plus Tyler
44
Brookshire's Fuel
43
Caddo Mills City Hall
43
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