Growth
Mirabito against its category
The biggest tracked US convenience stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mirabito's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Circle K
|
+0.6% |
| 2 |
W
Wawa
|
+6.5% |
| 3 |
7
7-Eleven
|
-1.9% |
| 4 |
S
Sheetz
|
+0.8% |
| 5 |
K
Kwik Trip
|
-1.6% |
| 6 |
A
ampm
|
+0.3% |
| 7 |
R
Royal Farms
|
+1.2% |
| 8 |
C
Cumberland Farms
|
+4.0% |
| 9 |
U
United Dairy Farmers
|
-7.3% |
| 10 |
W
Weigel's
|
-3.3% |
| 16 |
M
Mirabito
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
116 tracked Mirabito locations across 3 US states.
Tracked stores by state
- New York 111
- Pennsylvania 4
- Vermont 1
Customer overlap
Who shops at Mirabito
Tracked chains Mirabito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tops Market
37
W
Walton Big M
29
More trends