Growth
Parlor Doughnuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Parlor Doughnuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 15 | Parlor Doughnuts | +5.6% |
Share of tracked category spend, indexed
Store footprint
Store map
48 tracked Parlor Doughnuts locations across 18 US states. Indiana, Florida, and Texas hold 44% of them.
Customer overlap
Who shops at Parlor Doughnuts
Tracked chains Parlor Doughnuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Camp Pendelton
100
Kroger
59
Donut Bank
58
Azzip Pizza
56
Showplace Cinemas
51
On The Fly
50
Hendricks Power Cooperative
49
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