Growth
Gong Cha against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Gong Cha's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Swig | - |
| 2 | FiiZ Drinks | -5.7% |
| 3 | Kung Fu Tea | -15.6% |
| 4 | HTeaO | +8.5% |
| 5 | Happy Lemon | -8.9% |
| 6 | The Alley | +7.9% |
| 7 | Tai Chi Bubble Tea | -4.4% |
| 8 | Sharetea | -11.8% |
| 9 | It's Boba Time | -0.1% |
| 10 | Kokee Tea | -5.8% |
| 12 | Gong Cha | +15.7% |
Share of tracked category spend, indexed
Store footprint
Store map
169 tracked Gong Cha locations across 23 US states and DC. New York, New Jersey, and California hold 43% of them.
Tracked stores by state
- New York 26
- New Jersey 25
- California 22
- Texas 22
- Massachusetts 19
- Maryland 9
- Virginia 7
- Georgia 6
- Florida 5
- Colorado 4
- Pennsylvania 4
- Illinois 3
- South Carolina 3
- Connecticut 2
- North Carolina 2
- Rhode Island 2
- District of Columbia 1
- Louisiana 1
- Michigan 1
- New Hampshire 1
- Nevada 1
- Oklahoma 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Gong Cha
Tracked chains Gong Cha customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends