Growth
The Alley against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Alley's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Swig | - |
| 2 | FiiZ Drinks | -5.7% |
| 3 | Kung Fu Tea | -15.6% |
| 4 | HTeaO | +8.5% |
| 5 | Happy Lemon | -8.9% |
| 6 | The Alley | +7.9% |
| 7 | Tai Chi Bubble Tea | -4.4% |
| 8 | Sharetea | -11.8% |
| 9 | It's Boba Time | -0.1% |
| 10 | Kokee Tea | -5.8% |
Share of tracked category spend, indexed
Store footprint
Store map
50 tracked The Alley locations across 22 US states. California, Texas, and Colorado hold 48% of them.
Tracked stores by state
- California 13
- Texas 8
- Colorado 3
- Florida 3
- Kansas 2
- Massachusetts 2
- Nebraska 2
- Virginia 2
- Washington 2
- Alabama 1
- Arizona 1
- Hawaii 1
- Illinois 1
- Indiana 1
- Kentucky 1
- Maryland 1
- Missouri 1
- New Mexico 1
- New York 1
- Ohio 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at The Alley
Tracked chains The Alley customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends