Growth
Tai Chi Bubble Tea against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tai Chi Bubble Tea's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Swig | - |
| 2 | FiiZ Drinks | -5.7% |
| 3 | Kung Fu Tea | -15.6% |
| 4 | HTeaO | +8.5% |
| 5 | Happy Lemon | -8.9% |
| 6 | The Alley | +7.9% |
| 7 | Tai Chi Bubble Tea | -4.4% |
| 8 | Sharetea | -11.8% |
| 9 | It's Boba Time | -0.1% |
| 10 | Kokee Tea | -5.8% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Tai Chi Bubble Tea locations across 13 US states and DC. New York, Maryland, and Georgia hold 67% of them.
Tracked stores by state
- New York 17
- Maryland 6
- Georgia 3
- Tennessee 3
- Arizona 1
- California 1
- District of Columbia 1
- Florida 1
- Michigan 1
- New Jersey 1
- South Dakota 1
- Utah 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Tai Chi Bubble Tea
Tracked chains Tai Chi Bubble Tea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Annapolis NAS Commissary
100
Naval Academy Club
65
Green Valley Marketplace
57
Naval Bagels
44
Black Market Bakery
43
Social Barber Company
42
Wegmans
40
Graul's Market
38
Bradley's Surplus
37
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