Growth
Happy Lemon against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy Lemon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Swig | - |
| 2 | FiiZ Drinks | -5.7% |
| 3 | Kung Fu Tea | -15.6% |
| 4 | HTeaO | +8.5% |
| 5 | Happy Lemon | -8.9% |
| 6 | The Alley | +7.9% |
| 7 | Tai Chi Bubble Tea | -4.4% |
| 8 | Sharetea | -11.8% |
| 9 | It's Boba Time | -0.1% |
| 10 | Kokee Tea | -5.8% |
Share of tracked category spend, indexed
Store footprint
Store map
84 tracked Happy Lemon locations across 13 US states. California, Washington, and Texas hold 80% of them.
Tracked stores by state
- California 42
- Washington 16
- Texas 9
- Colorado 4
- Oregon 3
- Arizona 2
- Nevada 2
- Florida 1
- Georgia 1
- Hawaii 1
- Illinois 1
- Massachusetts 1
- Oklahoma 1
Customer overlap
Who shops at Happy Lemon
Tracked chains Happy Lemon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends