Growth
It's Boba Time against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks It's Boba Time's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Swig | - |
| 2 | FiiZ Drinks | -5.7% |
| 3 | Kung Fu Tea | -15.6% |
| 4 | HTeaO | +8.5% |
| 5 | Happy Lemon | -8.9% |
| 6 | The Alley | +7.9% |
| 7 | Tai Chi Bubble Tea | -4.4% |
| 8 | Sharetea | -11.8% |
| 9 | It's Boba Time | -0.1% |
| 10 | Kokee Tea | -5.8% |
Share of tracked category spend, indexed
Store footprint
Store map
46 tracked It's Boba Time locations across 2 US states. California holds 98% of them.
Tracked stores by state
- California 45
- Nevada 1
Customer overlap
Who shops at It's Boba Time
Tracked chains It's Boba Time customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends