Growth
Mi Casita against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Casita's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 59 | Mi Casita | -10.0% |
Share of tracked category spend, indexed
Store footprint
Store map
45 tracked Mi Casita locations across 17 US states and DC. North Carolina, California, and Texas hold 53% of them.
Tracked stores by state
- North Carolina 15
- California 5
- Texas 4
- Kentucky 3
- Ohio 3
- Alabama 2
- New Mexico 2
- Arkansas 1
- District of Columbia 1
- Florida 1
- Indiana 1
- Mississippi 1
- New Jersey 1
- Oregon 1
- Virginia 1
- Wisconsin 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at Mi Casita
Tracked chains Mi Casita customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Carlie C's IGA
100
Cumberland County
98
Sammio's Italian Restaurant
67
Fort Liberty North Commissary
62
Zorbas Gyro
52
Mi Casita Mexican Restaurant
47
The Wing Company
47
Bell's Seed Store
47
Pate's Farm Market
46
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