Growth
Crumbl Cookies against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Crumbl Cookies's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 58 |
C
Crumbl Cookies
|
-39.9% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Crumbl Cookies locations across 7 US states.
Tracked stores by state
- Utah 4
- Oregon 2
- California 1
- Illinois 1
- New Jersey 1
- New York 1
- Texas 1
Customer overlap
Who shops at Crumbl Cookies
Tracked chains Crumbl Cookies customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
CrossFit Multiply
100
L
Lee's Academy
90
A
A Lo Maracucho
86
N
NAS Lemoore Commissary
70
NAS Lemoore Commissary
70
F
First Alternative Natural Foods Co-op
58
R
Riverton Dental
55
R
Rancho Markets
53
Rancho Markets
53
L
La Cantera Market
49
More trends