Growth
Ben & Jerry's against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ben & Jerry's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 15 | Ben & Jerry's | +5.5% |
Share of tracked category spend, indexed
Store footprint
Store map
194 tracked Ben & Jerry's locations across 31 US states and DC. California, Florida, and Massachusetts hold 31% of them.
Tracked stores by state
- California 21
- Florida 21
- Massachusetts 18
- New York 15
- North Carolina 9
- Connecticut 8
- South Carolina 8
- Washington 8
- Georgia 7
- Virginia 7
- Illinois 6
- Maryland 6
- New Jersey 6
- Texas 6
- Colorado 5
- Rhode Island 5
- Tennessee 5
- Nevada 4
- Ohio 4
- Vermont 4
- District of Columbia 3
- Maine 3
- New Hampshire 3
- Minnesota 2
- Missouri 2
- Oregon 2
- Arizona 1
- Hawaii 1
- Michigan 1
- Mississippi 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at Ben & Jerry's
Tracked chains Ben & Jerry's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Reid's Fine Foods
100
Stop & Shop
88
Blackhawk Hardware
51
Galaxy Theatre Uptown
40
Highland Park Market
40
Shaw's
39
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