Growth
Hertz against its category
The biggest tracked US auto rental service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hertz's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Enterprise Rent-A-Car | +7.0% |
| 2 | Budget Car Rental | -2.9% |
| 3 | Avis Car Rental | -7.9% |
| 4 | Alamo Rent A Car | +14.2% |
| 5 | National Car Rental | -5.9% |
| 6 | Hertz | -43.2% |
| 7 | Sixt | +1.2% |
| 8 | Payless Car Rental | - |
| 9 | ACE Rent A Car | -18.6% |
| 10 | Fox Rent A Car | -33.9% |
Share of tracked category spend, indexed
Store footprint
Store map
534 tracked Hertz locations across 48 US states and DC. California, Florida, and Texas hold 32% of them.
Tracked stores by state
- California 84
- Florida 56
- Texas 32
- New York 28
- Georgia 26
- Virginia 20
- Illinois 18
- North Carolina 18
- Maryland 17
- Michigan 16
- Ohio 15
- Arizona 11
- Indiana 11
- Pennsylvania 11
- South Carolina 11
- Alabama 10
- Louisiana 10
- Connecticut 9
- New Jersey 9
- Tennessee 9
- Missouri 8
- Massachusetts 7
- Washington 7
- Colorado 6
- Hawaii 6
- Kentucky 6
- Oklahoma 6
- Utah 6
- Arkansas 5
- Iowa 5
- Oregon 5
- Wisconsin 5
- Nebraska 4
- Nevada 4
- Delaware 3
- Idaho 3
- Kansas 3
- Minnesota 3
- Mississippi 3
- North Dakota 3
- District of Columbia 2
- Maine 2
- New Mexico 2
- Rhode Island 2
- South Dakota 2
- Wyoming 2
- Montana 1
- New Hampshire 1
- Vermont 1
Customer overlap
Who shops at Hertz
Tracked chains Hertz customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends