Trends · data through September 2026

Auto Rental Services in San Francisco-Oakland-Fremont, CA

Iceflower tracks 78 stores from 18 auto rental service chains in San Francisco-Oakland-Fremont, CA. Enterprise Rent-A-Car grew fastest over the last year, ahead of National Car Rental and Avis Car Rental.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
18
Tracked stores
78
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Enterprise Rent-A-Car and National Car Rental sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car - +10.9%
2 N National Car Rental logo National Car Rental - +2.8%
3 A Avis Car Rental logo Avis Car Rental - -16.5%
4 H Hertz logo Hertz - -21.0%
5 T Thrifty Car Rental logo Thrifty Car Rental - -58.5%
  • Enterprise Rent-A-Car
  • Hertz
  • Alamo Rent A Car
  • Budget
  • Avis Car Rental
  • National Car Rental
  • Fox Rent A Car
  • Other tracked chains

Store footprint

Store map

78 tracked store locations in San Francisco-Oakland-Fremont, CA. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (26)
  • Hertz (15)
  • Alamo Rent A Car (3)
  • Budget (2)
  • Avis Car Rental (11)
  • National Car Rental (3)
  • Fox Rent A Car (2)
  • Other tracked chains

Top tracked chains by store count

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