Trends · data through August 2026

Restaurants in Norwich-New London-Willimantic, CT

Iceflower tracks 165 stores from 152 restaurants chains in Norwich-New London-Willimantic, CT. The Shack grew fastest over the last year, ahead of Chipotle Mexican Grill and Moe's Southwest Grill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
152
Tracked stores
165
Consumer panel
130M+

Growth ranking

Fastest-growing tracked restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Shack and Chipotle Mexican Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Shack - +13.3%
2 C Chipotle Mexican Grill logo Chipotle Mexican Grill - -8.3%
3 M Moe's Southwest Grill logo Moe's Southwest Grill - -36.4%
  • Chili's Grill & Bar
  • Texas Roadhouse
  • The Shack
  • Olive Garden
  • Chipotle Mexican Grill
  • Groton Townhouse Restaurant
  • LongHorn Steakhouse
  • Other tracked chains

Store footprint

Store map

165 tracked store locations in Norwich-New London-Willimantic, CT. The 7 largest tracked chains are highlighted.

  • Chili's Grill & Bar (3)
  • Texas Roadhouse (1)
  • The Shack (3)
  • Olive Garden (1)
  • Chipotle Mexican Grill (3)
  • Groton Townhouse Restaurant (1)
  • LongHorn Steakhouse (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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