Growth
First Wok against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks First Wok's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 42 | First Wok | -13.6% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked First Wok locations across 17 US states. Florida, Indiana, and Illinois hold 38% of them.
Tracked stores by state
- Florida 7
- Indiana 5
- Illinois 4
- New York 4
- Pennsylvania 4
- Michigan 3
- Missouri 3
- New Jersey 2
- Ohio 2
- Arkansas 1
- California 1
- Colorado 1
- Connecticut 1
- Delaware 1
- North Carolina 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at First Wok
Tracked chains First Wok customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
City of Scottsburg
100
Bulls Cork & Bottle
60
Forest Hills Foods
53
Stoplight Liquor
49
In The Dark Window Tinting
45
Qwik king
41
Mace's Package Store
40
Jackson County Rural Electric
39
Stucker Fork Water Utility
36
St. Clair Veterinary Clinic
35
More trends