Growth
Habitat for Humanity against its category
The biggest tracked US charities & nonprofits by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Habitat for Humanity's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Habitat for Humanity | +0.9% |
| 2 | Salvation Army | -2.1% |
| 3 | VFW | -0.8% |
| 4 | Turning Point | -0.8% |
| 5 | Boys & Girls Clubs of America | +4.7% |
| 6 | Volunteers of America | -20.8% |
| 7 | Veterans of Foreign Wars | -10.5% |
| 8 | The Lovelady Center | - |
| 9 | Catholic Charities | -28.0% |
| 10 | Guilderland Food Pantry | - |
Share of tracked category spend, indexed
Store footprint
Store map
254 tracked Habitat for Humanity locations across 43 US states. Florida, North Carolina, and California hold 25% of them.
Tracked stores by state
- Florida 24
- North Carolina 24
- California 15
- Indiana 14
- Ohio 14
- Georgia 13
- Michigan 13
- Texas 11
- Virginia 10
- Washington 10
- Pennsylvania 8
- South Carolina 7
- Tennessee 7
- Wisconsin 7
- Colorado 6
- New Jersey 6
- New York 6
- Illinois 5
- Alabama 4
- Connecticut 4
- Kentucky 4
- Arizona 3
- Hawaii 3
- Massachusetts 3
- Maryland 3
- Oregon 3
- Utah 3
- Arkansas 2
- Iowa 2
- Louisiana 2
- Minnesota 2
- Missouri 2
- Montana 2
- Nevada 2
- West Virginia 2
- Delaware 1
- Kansas 1
- Maine 1
- Mississippi 1
- New Hampshire 1
- New Mexico 1
- Oklahoma 1
- Wyoming 1
Customer overlap
Who shops at Habitat for Humanity
Tracked chains Habitat for Humanity customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends