Trends · data through July 2026

Fast Food Restaurants in London

Iceflower tracks 1,906 stores from 763 fast food restaurants chains in London. Chicken Valley grew fastest over the last year, ahead of Perfect Chicken and Chicken World.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
763
Tracked stores
1,906
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fast food restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chicken Valley and Perfect Chicken sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Chicken Valley ▲1 +18.6%
2 P Perfect Chicken ▲1 +16.3%
3 C Chicken World ▲1 +16.0%
4 D Dixy Chicken - +15.8%
5 P Perfect Fried Chicken ▲1 +15.8%
6 M Morley's logo Morley's ▲2 +15.7%
7 F Favorite Chicken ▲1 +14.5%
8 B Best Turkish Kebab ▲2 +13.5%
9 T Tennessee Express ▲2 +13.2%
10 S Spice Hut ▲2 +12.8%
11 B B Bagel logo B Bagel ▲1 +12.5%
12 S Selekt Chicken - +10.8%
13 E Elite Peri Peri ▲3 +8.1%
14 C Chicken Cottage ▲1 +6.6%
15 T The Ottoman Doner - +5.7%
  • McDonald's
  • KFC
  • IKEA Restaurant
  • itsu
  • Burger King
  • Five Guys
  • Morley's
  • Other tracked chains

Store footprint

Store map

1,906 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • McDonald's (205)
  • KFC (151)
  • IKEA Restaurant (1)
  • itsu (63)
  • Burger King (50)
  • Five Guys (47)
  • Morley's (78)
  • Other tracked chains

Top tracked chains by store count

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