Growth
Perfect Fried Chicken against its category
The biggest tracked UK chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Perfect Fried Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
KFC
|
+9.6% |
| 2 |
P
Pepe's
|
- |
| 3 |
W
Wingstop
|
- |
| 4 |
S
Slim Chickens
|
+11.3% |
| 5 |
P
Popeyes Louisiana Chicken
|
+18.4% |
| 6 |
M
Morley's
|
+14.6% |
| 7 | D Dixy Chicken | - |
| 8 |
C
Chicken Cottage
|
- |
| 9 |
F
Favorite Chicken
|
+0.9% |
| 10 |
N
Nando's
|
-95.2% |
| 22 | P Perfect Fried Chicken | - |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Perfect Fried Chicken locations across 4 of the UK's 12 regions and nations.
Tracked stores by region
- London 17
- East of England 1
- North East 1
- Wales 1
Customer overlap
Who shops at Perfect Fried Chicken
Tracked chains Perfect Fried Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Park Lane Surgery
100
P
Pakeeza Tees
47
W
Westfield Stratford City
8
Westfield Stratford City
8
B
Bolt
3
Bolt
3
L
London
2
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