Growth
Tortilla against its category
The biggest tracked UK fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tortilla's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-1.1% |
| 2 |
K
KFC
|
-1.6% |
| 3 |
B
Burger King
|
-4.3% |
| 4 |
I
IKEA Restaurant
|
-8.7% |
| 5 |
F
Five Guys
|
-30.9% |
| 6 | P Pepe's | - |
| 7 | F Foodhub | - |
| 8 | I itsu | -3.9% |
| 9 |
T
Taco Bell
|
-3.1% |
| 10 | G German Doner Kebab | +3.5% |
| 11 |
T
Tortilla
|
+3.9% |
Share of tracked category spend, indexed
Store footprint
Store map
71 tracked Tortilla locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 31
- South East 11
- East of England 5
- South West 5
- East Midlands 4
- North West 4
- Scotland 4
- West Midlands 2
- Yorkshire and The Humber 2
- North East 1
- Northern Ireland 1
- Wales 1
Customer overlap
Who shops at Tortilla
Tracked chains Tortilla customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends