Growth
Tortilla against its category
The biggest tracked UK Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tortilla's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
+2.6% |
| 2 |
T
Tortilla
|
-6.2% |
| 3 |
C
Chipotle Mexican Grill
|
-0.1% |
| 4 |
B
Barburrito
|
+13.6% |
| 5 | R Roberto's | -3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
73 tracked Tortilla locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 32
- South East 11
- East of England 5
- Scotland 5
- South West 5
- East Midlands 4
- North West 4
- West Midlands 2
- Yorkshire and The Humber 2
- North East 1
- Northern Ireland 1
- Wales 1
Customer overlap
Who shops at Tortilla
Tracked chains Tortilla customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends