Growth
Valerio's Tropical Bakeshop against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Valerio's Tropical Bakeshop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 17 | Valerio's Tropical Bakeshop | +4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Valerio's Tropical Bakeshop locations across 7 US states. California, Nevada, and Pennsylvania hold 86% of them.
Tracked stores by state
- California 21
- Nevada 2
- Pennsylvania 2
- Hawaii 1
- Illinois 1
- Ohio 1
- Washington 1
Customer overlap
Who shops at Valerio's Tropical Bakeshop
Tracked chains Valerio's Tropical Bakeshop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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