Growth
Thai House against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai House's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 13 | Thai House | -4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
65 tracked Thai House locations across 30 US states. California, Texas, and Florida hold 32% of them.
Tracked stores by state
- California 14
- Texas 4
- Florida 3
- Georgia 3
- Michigan 3
- South Carolina 3
- Washington 3
- Arizona 2
- Colorado 2
- Connecticut 2
- Illinois 2
- Massachusetts 2
- North Carolina 2
- New Hampshire 2
- Nevada 2
- Utah 2
- Alaska 1
- Arkansas 1
- Kansas 1
- Kentucky 1
- Maryland 1
- Missouri 1
- New Jersey 1
- New Mexico 1
- New York 1
- Oregon 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
- Vermont 1
Customer overlap
Who shops at Thai House
Tracked chains Thai House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Soelberg's Market
100
Kroger Wine & Spirits
84
Redlands Ranch Market
73
Georgetown Liquor Mart
63
Macey's
60
Shiki Sushi Teppan BBQ & Sports Bar
50
Clark's Nutrition and Natural Foods Market
47
Oliver's Market
44
Birch Family Pharmacy
42
More trends