Growth
Taste of Thai against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taste of Thai's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 45 | Taste of Thai | -0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Taste of Thai locations across 21 US states. California, Florida, and New Mexico hold 30% of them.
Tracked stores by state
- California 5
- Florida 2
- New Mexico 2
- New York 2
- South Carolina 2
- Texas 2
- Alabama 1
- Arizona 1
- Connecticut 1
- Georgia 1
- Illinois 1
- Kentucky 1
- Michigan 1
- North Carolina 1
- New Hampshire 1
- New Jersey 1
- Oregon 1
- Tennessee 1
- Utah 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Taste of Thai
Tracked chains Taste of Thai customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends