Growth
VFW against its category
The biggest tracked US social or community services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks VFW's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
American Legion
|
+3.8% |
| 2 |
H
Habitat for Humanity
|
-0.0% |
| 3 |
F
Fraternal Order of Eagles
|
-22.9% |
| 4 |
E
Elks Lodge
|
-0.3% |
| 5 | M Muckleshoot Indian Tribe | +13.4% |
| 6 |
M
Moose Lodge
|
-7.5% |
| 7 | N Naval Academy Club | +0.1% |
| 8 |
L
Loyal Order of Moose
|
+3.6% |
| 9 |
C
Cobb Electric Membership Corporation
|
-34.1% |
| 10 |
V
VFW
|
+16.0% |
Share of tracked category spend, indexed
Store footprint
Store map
145 tracked VFW locations across 38 US states.
Tracked stores by state
- Texas 19
- Illinois 11
- Ohio 10
- Indiana 9
- California 7
- Florida 7
- Minnesota 6
- Maryland 5
- Pennsylvania 5
- Michigan 4
- Montana 4
- North Carolina 4
- South Carolina 4
- Tennessee 4
- Virginia 4
- Delaware 3
- Georgia 3
- New Jersey 3
- New York 3
- Wisconsin 3
- Alabama 2
- Arkansas 2
- Colorado 2
- Connecticut 2
- Kansas 2
- Kentucky 2
- Louisiana 2
- Missouri 2
- West Virginia 2
- Arizona 1
- Iowa 1
- Massachusetts 1
- Nebraska 1
- New Mexico 1
- Nevada 1
- Oklahoma 1
- Oregon 1
- Wyoming 1
Customer overlap
Who shops at VFW
Tracked chains VFW customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
Ye Olde Plank Inn
100
K
Key West NAS Commissary
91
T
The Strand Liquor
61
B
Boney's Bayside Market
38
I
Imperial Beach Groce
35
C
Central Liquor & Deli
31
P
Park Place Liquor & Deli
29
More trends