Growth
VFW against its category
The biggest tracked US social or community services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks VFW's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Circles of Love | -23.7% |
| 2 |
A
American Legion
|
+3.9% |
| 3 |
H
Habitat for Humanity
|
+5.9% |
| 4 | T Twin Bridges Rotary Club | - |
| 5 | B Bethel Park Senior Living | -5.2% |
| 6 | N New River YMCA | - |
| 7 | C Charles Town Now | - |
| 8 |
A
American Red Cross
|
-29.0% |
| 9 | N Naval Academy Club | -1.4% |
| 10 |
F
Fraternal Order of Eagles
|
-30.2% |
| 29 |
V
VFW
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked VFW locations across 16 US states.
Tracked stores by state
- California 4
- Florida 4
- Illinois 3
- Texas 3
- South Carolina 2
- Arkansas 1
- Delaware 1
- Georgia 1
- Louisiana 1
- Massachusetts 1
- Nevada 1
- New York 1
- Ohio 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at VFW
Tracked chains VFW customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Discount Liquor Of Chatham
100
D
Doodlebugs
49
Y
Ye Olde Plank Inn
45
K
Key West NAS Commissary
43
V
Valli Produce
15
Valli Produce
15
W
Weavers Way Co-op
14
Weavers Way Co-op
14
M
McCaffery's Food Markets
14
McCaffery's Food Markets
14
More trends