Growth
VFW against its category
The biggest tracked US charities & nonprofits by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks VFW's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Habitat for Humanity | +0.9% |
| 2 | Salvation Army | -2.1% |
| 3 | VFW | -0.8% |
| 4 | Turning Point | -0.8% |
| 5 | Boys & Girls Clubs of America | +4.7% |
| 6 | Volunteers of America | -20.8% |
| 7 | Veterans of Foreign Wars | -10.5% |
| 8 | The Lovelady Center | - |
| 9 | Catholic Charities | -28.0% |
| 10 | Guilderland Food Pantry | - |
Share of tracked category spend, indexed
Store footprint
Store map
170 tracked VFW locations across 40 US states. Texas, Illinois, and Indiana hold 26% of them.
Tracked stores by state
- Texas 22
- Illinois 12
- Indiana 10
- Ohio 10
- California 9
- Florida 9
- North Carolina 7
- Maryland 6
- Minnesota 6
- Pennsylvania 6
- Tennessee 6
- Michigan 5
- Missouri 5
- Virginia 5
- Wisconsin 5
- Colorado 4
- Montana 4
- South Carolina 4
- Connecticut 3
- Georgia 3
- Kansas 3
- New Jersey 3
- Alabama 2
- Arkansas 2
- Arizona 2
- Delaware 2
- Kentucky 2
- Iowa 1
- Idaho 1
- Louisiana 1
- Massachusetts 1
- North Dakota 1
- Nebraska 1
- New Mexico 1
- Nevada 1
- New York 1
- Oklahoma 1
- Oregon 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at VFW
Tracked chains VFW customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Ye Olde Plank Inn
100
Key West NAS Commissary
89
Center Package Store
68
Boney's Bayside Market
39
Imperial Beach Groce
34
Price Cutter
33
Whitefish Vacation Massage
32
More trends