Growth
Salt & Straw against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Salt & Straw's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 21 | Salt & Straw | +9.0% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked Salt & Straw locations across 7 US states. California, Oregon, and Washington hold 86% of them.
Tracked stores by state
- California 25
- Oregon 8
- Washington 5
- Florida 3
- New Hampshire 1
- Nevada 1
- New York 1
Customer overlap
Who shops at Salt & Straw
Tracked chains Salt & Straw customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
QFC
41
Fred Meyer
40
Trader Joe's
39
Zupan's Markets
39
Ralphs
33
Burgerville
29
Erewhon
29
Disneyland Resort
29
Din Tai Fung
28
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