Growth
Din Tai Fung against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Din Tai Fung's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Din Tai Fung locations across 5 US states. California, Washington, and Oregon hold 88% of them.
Tracked stores by state
- California 10
- Washington 3
- Oregon 2
- Nevada 1
- New York 1
Customer overlap
Who shops at Din Tai Fung
Tracked chains Din Tai Fung customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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