Growth
It's Fashion against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks It's Fashion's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Old Navy | -1.8% |
| 2 | Rainbow Shops | +2.9% |
| 3 | Uniqlo | - |
| 4 | Levi's | -3.8% |
| 5 | Gap | +10.2% |
| 6 | Shoe Dept. | -6.5% |
| 7 | Cato Fashions | -0.8% |
| 8 | Citi Trends | +1.4% |
| 9 | K&G Fashion Superstore | -0.1% |
| 10 | Tommy Hilfiger | -4.9% |
| 14 | It's Fashion | -7.1% |
Share of tracked category spend, indexed
Store footprint
Store map
139 tracked It's Fashion locations across 14 US states. Mississippi, Georgia, and Louisiana hold 44% of them.
Tracked stores by state
- Mississippi 25
- Georgia 20
- Louisiana 16
- South Carolina 16
- North Carolina 14
- Alabama 13
- Texas 8
- Virginia 8
- Arkansas 6
- Florida 5
- Tennessee 5
- Delaware 1
- Maryland 1
- Oklahoma 1
Customer overlap
Who shops at It's Fashion
Tracked chains It's Fashion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Citi Trends
100
Hair Global Augusta
67
Gene Stimson's Big Star
55
Wind Creek Casino
50
Augusta Beauty Outlet
49
Hair Kingdom Beauty
42
More trends