Growth
Philly Pretzel Factory against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Philly Pretzel Factory's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 22 | Philly Pretzel Factory | +2.9% |
Share of tracked category spend, indexed
Store footprint
Store map
135 tracked Philly Pretzel Factory locations across 13 US states. Pennsylvania, New Jersey, and New York hold 85% of them.
Tracked stores by state
- Pennsylvania 61
- New Jersey 46
- New York 8
- Missouri 5
- Delaware 4
- Illinois 2
- Maryland 2
- Ohio 2
- Massachusetts 1
- North Carolina 1
- South Carolina 1
- Virginia 1
- West Virginia 1
Customer overlap
Who shops at Philly Pretzel Factory
Tracked chains Philly Pretzel Factory customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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