Growth
New York Bagel against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New York Bagel's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 102 | New York Bagel | -6.3% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked New York Bagel locations across 13 US states. Massachusetts, North Carolina, and California hold 36% of them.
Tracked stores by state
- Massachusetts 3
- North Carolina 3
- California 2
- Michigan 2
- New Jersey 2
- New York 2
- Pennsylvania 2
- Colorado 1
- Florida 1
- Louisiana 1
- Nevada 1
- Oklahoma 1
- Virginia 1
Customer overlap
Who shops at New York Bagel
Tracked chains New York Bagel customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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