Growth
Gap Factory against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Gap Factory's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Old Navy | -1.8% |
| 2 | Rainbow Shops | +2.9% |
| 3 | Uniqlo | - |
| 4 | Levi's | -3.8% |
| 5 | Gap | +10.2% |
| 6 | Shoe Dept. | -6.5% |
| 7 | Cato Fashions | -0.8% |
| 8 | Citi Trends | +1.4% |
| 9 | K&G Fashion Superstore | -0.1% |
| 10 | Tommy Hilfiger | -4.9% |
| 11 | Gap Factory | +5.1% |
Share of tracked category spend, indexed
Store footprint
Store map
70 tracked Gap Factory locations across 27 US states. New York, California, and Florida hold 34% of them.
Tracked stores by state
- New York 9
- California 8
- Florida 7
- Illinois 4
- Pennsylvania 4
- Texas 4
- Washington 4
- Maryland 3
- North Carolina 3
- Ohio 3
- New Hampshire 2
- New Jersey 2
- Nevada 2
- Virginia 2
- Alabama 1
- Arizona 1
- Colorado 1
- Georgia 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Indiana 1
- Louisiana 1
- Minnesota 1
- Oregon 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at Gap Factory
Tracked chains Gap Factory customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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