Growth
Flowers Baking Co against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Flowers Baking Co's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.6% |
| 2 |
N
Nothing Bundt Cakes
|
+10.4% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.6% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.2% |
| 9 |
G
Great American Cookies
|
-3.6% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
| 50 |
F
Flowers Baking Co
|
-1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
53 tracked Flowers Baking Co locations across 11 US states.
Customer overlap
Who shops at Flowers Baking Co
Tracked chains Flowers Baking Co customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Jackson Energy Cooperative
100
Jackson Energy Cooperative
100
G
Grocery Advantage
69
G
Grocery Bros
52
T
The Market at Manchester
42
R
Rowe's IGA Supermarket
39
Rowe's IGA Supermarket
39
C
CMR Quick Stop
36
C
City of Chesapeake
32
City of Chesapeake
32
F
Fresh Value
32
Fresh Value
32
P
Portsmouth NNSY Commissary
32
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