Growth
Flowers Baking Co against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Flowers Baking Co's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 41 | Flowers Baking Co | -2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
125 tracked Flowers Baking Co locations across 16 US states. Florida, Georgia, and North Carolina hold 46% of them.
Tracked stores by state
- Florida 29
- Georgia 16
- North Carolina 13
- Alabama 12
- Virginia 12
- Louisiana 9
- Texas 9
- Tennessee 8
- Kentucky 3
- Oklahoma 3
- South Carolina 3
- West Virginia 3
- Arkansas 2
- Missouri 1
- Mississippi 1
- Ohio 1
Customer overlap
Who shops at Flowers Baking Co
Tracked chains Flowers Baking Co customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends