Growth
Donut Palace against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Donut Palace's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 21 | Donut Palace | +1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
230 tracked Donut Palace locations across 14 US states. Texas, Oklahoma, and Arkansas hold 70% of them.
Customer overlap
Who shops at Donut Palace
Tracked chains Donut Palace customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Brookshire's
95
Tejas
93
Kirbyville Fuel Stop
91
H-E-B
85
Fresh
74
West's Plaza Country Mart
55
Country Boy Market
48
Tom Thumb
45
Fort Leavenworth Main Exchange
41
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