Growth
Donut Delight against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Donut Delight's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 152 | Donut Delight | +17.4% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Donut Delight locations across 6 US states. Texas, Connecticut, and California hold 82% of them.
Tracked stores by state
- Texas 7
- Connecticut 6
- California 1
- Missouri 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Donut Delight
Tracked chains Donut Delight customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fuel Maxx
100
The Junction Bar and Grill
76
Thrif-Tee Food Center
47
Stamford
45
Potetz Home Center
44
Peso's Mexican Cafe
38
Walter Stewart's Market
37
Bar 7 Grill
36
Space Dreamz Tobacco Mart
34
Straight Off The Road BBQ
34
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