Growth
Dirty Dough Cookies against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dirty Dough Cookies's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
59 tracked Dirty Dough Cookies locations across 22 US states. Texas, Utah, and Arizona hold 46% of them.
Customer overlap
Who shops at Dirty Dough Cookies
Tracked chains Dirty Dough Cookies customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Columbus Regional Health
100
Columbus Veterinary Services
64
City of Columbus
63
Jay C
62
Lucabe Coffee Co.
58
Cork Liquors
45
Camila's Mexican Restaurant
45
Mother Bear's Pizza
44
Schneck Medical Center
44
Dyess Family Homes
43
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