Hele: 38 Stores, Sales Trends & Growth 2026

Hele

Iceflower tracks 38 Hele stores across 1 US state. It ranks #101 of 8,424 tracked US gas stations & convenience stores by card spend. Its share of tracked category spend moved -10.7% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores

States

Hele against its category

The biggest tracked US gas stations & convenience stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hele's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

#	Chain	YoY share
1	Shell	-1.9%
2	Circle K	+0.6%
3	Wawa	+4.7%
4	7-Eleven	-4.4%
5	Chevron	+2.5%
6	Sheetz	+1.1%
7	Marathon	-
8	QuikTrip	+5.2%
9	Sunoco	-3.9%
10	Maverik	+8.3%
101	Hele	-10.7%

Share of tracked category spend, indexed

Store footprint

Store map

38 tracked Hele locations across 1 US state. All of them are in Hawaii.

Tracked stores by state

Hawaii 38

Customer overlap

Who shops at Hele

Tracked chains Hele customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Schofield Barracks 100