Growth
The Melting Pot against its category
The biggest tracked US upscale casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Melting Pot's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | The Cheesecake Factory | +0.8% |
| 2 | Yard House | +4.8% |
| 3 | P.F. Chang's | -6.2% |
| 4 | Cooper's Hawk Winery & Restaurant | +4.6% |
| 5 | Bonefish Grill | -2.1% |
| 6 | Firebirds Wood Fired Grill | -1.8% |
| 7 | Maggiano's Little Italy | -7.7% |
| 8 | The Melting Pot | -15.0% |
| 9 | North Italia | +4.9% |
| 10 | J. Alexander's | -1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
103 tracked The Melting Pot locations across 32 US states. Florida, Virginia, and Texas hold 29% of them.
Tracked stores by state
- Florida 17
- Virginia 7
- Texas 6
- Georgia 5
- North Carolina 5
- New York 5
- Pennsylvania 5
- California 4
- Colorado 4
- Ohio 4
- Washington 4
- Illinois 3
- Maryland 3
- New Jersey 3
- South Carolina 3
- Wisconsin 3
- Arizona 2
- Idaho 2
- Michigan 2
- Missouri 2
- Oklahoma 2
- Tennessee 2
- Arkansas 1
- Connecticut 1
- Delaware 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Minnesota 1
- New Mexico 1
- Oregon 1
- Utah 1
Customer overlap
Who shops at The Melting Pot
Tracked chains The Melting Pot customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
King Soopers
100
Sheetz
41
Giant Eagle
40
Publix
35
Walt Disney World
33
Wawa
32
Target
30
GetGo
24
GIANT
23
More trends