Growth
Village Market against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Village Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
| 116 | Village Market | -12.4% |
Share of tracked category spend, indexed
Store footprint
Store map
69 tracked Village Market locations across 29 US states. California, Michigan, and Massachusetts hold 48% of them.
Tracked stores by state
- California 21
- Michigan 7
- Massachusetts 5
- North Carolina 3
- Ohio 3
- Virginia 3
- New Jersey 2
- New York 2
- Pennsylvania 2
- Tennessee 2
- Alabama 1
- Colorado 1
- Connecticut 1
- Georgia 1
- Hawaii 1
- Idaho 1
- Illinois 1
- Indiana 1
- Maine 1
- Minnesota 1
- Missouri 1
- Nebraska 1
- New Hampshire 1
- New Mexico 1
- Oklahoma 1
- Texas 1
- Utah 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Village Market
Tracked chains Village Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Walker Drug
100
Knowles Home Furnishings
82
Grand Tire Pros
80
Atkinsons Market
79
Village Xpress
74
Turner Lumber
72
Farm & Home Hardware
64
Depot Hill Party Store
62
Moab Barkery
59
Lorain Medina Rural Electric
56
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