Trends · data through August 2026

Casual Eateries in Wisconsin

Iceflower tracks 223 stores from 105 casual eateries chains in Wisconsin. Kilwins grew fastest over the last year, ahead of Dunkin' and Einstein Bros. Bagels.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
105
Tracked stores
223
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual eateries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kilwins and Dunkin' sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Kilwins logo Kilwins - +16.4%
2 D Dunkin' logo Dunkin' - +4.0%
3 E Einstein Bros. Bagels logo Einstein Bros. Bagels - -1.8%
4 B Bruegger's Bagels logo Bruegger's Bagels - -7.6%
  • Dunkin'
  • Baskin-Robbins
  • Oscar's Frozen Custard
  • Einstein Bros. Bagels
  • Cold Stone Creamery
  • Big Deal Burgers & Custard
  • Mochinut
  • Other tracked chains

Store footprint

Store map

223 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Dunkin' (76)
  • Baskin-Robbins (13)
  • Oscar's Frozen Custard (2)
  • Einstein Bros. Bagels (9)
  • Cold Stone Creamery (7)
  • Big Deal Burgers & Custard (1)
  • Mochinut (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dunkin' logo Dunkin' 76
  • 2 B Baskin-Robbins logo Baskin-Robbins 13
  • 3 E Einstein Bros. Bagels logo Einstein Bros. Bagels 9
  • 4 C Cold Stone Creamery logo Cold Stone Creamery 7
  • 5 I Icki Sticki 3
  • 6 B Bruegger's Bagels logo Bruegger's Bagels 3
  • 7 K Kilwins logo Kilwins 3
  • 8 B Briq's Soft Serve 2
  • 9 D Donut Monster 2
  • 10 D Donut Squad 2
  • 11 H Hansen's Ice Cream Parlor 2
  • 12 S Scratch Ice Cream logo Scratch Ice Cream 2
  • 13 S Smart Cow Yogurt Bar 2
  • 14 B Big Apple Bagels logo Big Apple Bagels 2
  • 15 M Mullen's Dairy Bar 2
  • 16 P Purple Door Ice Cream logo Purple Door Ice Cream 2
  • 17 O Oscar's Frozen Custard 2
  • 18 M Mochinut logo Mochinut 2
  • 19 L Legendairy Cookies 'N Creamery 1
  • 20 O Olson's Ice Cream 1
  • 21 T The Noble 1
  • 22 S Sauced 1
  • 23 M Midwest Sad 1
  • 24 H Here's the Scoop 1
  • 25 F Frosty Moose 1
  • 26 W Weber's Farm Store 1
  • 27 Z Zesty's Frozen Custard 1
  • 28 S Sassy Cow Creamery 1
  • 29 L Lox Stock and Bagel 1
  • 30 S Sweet Corner Ice Cream 1
  • 31 B Babcock Dairy 1
  • 32 A Annabelle's Ice Cream Parlor 1
  • 33 S South Pier Parlor 1
  • 34 D Doughnuttery 1
  • 35 G Gotham Bagels logo Gotham Bagels 1
  • 36 T Taqueria Carranza 1
  • 37 Y YoFresh Yogurt Cafe Oak Creek 1
  • 38 P Pine Acres General Store 1
  • 39 F Frozen Frog Ice Cream 1
  • 40 K Kona Ice logo Kona Ice 1
  • 41 R RJ's Ice Cream 1
  • 42 I Ice Cream Station 1
  • 43 C Chillwaukee 1
  • 44 T Tastee Twist 1
  • 45 L Leon's Frozen Custard 1
  • 46 B Brain Freeze 1
  • 47 R Rocky Road Ice Cream 1
  • 48 M Meggy Moo's 1
  • 49 B Blast Soft Serve 1
  • 50 G Gessert's Ice Cream and Confectionery 1

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