Trends · data through September 2026

Family & Value Apparel in Virginia Beach-Chesapeake-Norfolk, VA-NC

Iceflower tracks 61 stores from 16 family & value apparel chains in Virginia Beach-Chesapeake-Norfolk, VA-NC. Citi Trends grew fastest over the last year, ahead of Rainbow Shops and Cato Fashions.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
61
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Citi Trends and Rainbow Shops sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Citi Trends logo Citi Trends - +11.2%
2 R Rainbow Shops logo Rainbow Shops - +7.7%
3 C Cato Fashions logo Cato Fashions - +1.6%
4 A Ashley Stewart logo Ashley Stewart - -0.8%
5 O Old Navy logo Old Navy - -4.1%
6 I It's Fashion - -6.4%
7 S Shoe Dept. logo Shoe Dept. - -9.6%
  • Old Navy
  • Rainbow Shops
  • K&G Fashion Superstore
  • Cato Fashions
  • Levi's
  • Gap
  • Citi Trends
  • Other tracked chains

Store footprint

Store map

61 tracked store locations in Virginia Beach-Chesapeake-Norfolk, VA-NC. The 7 largest tracked chains are highlighted.

  • Old Navy (11)
  • Rainbow Shops (15)
  • K&G Fashion Superstore (1)
  • Cato Fashions (6)
  • Levi's (2)
  • Gap (2)
  • Citi Trends (7)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →