Trends · data through July 2026

Recreational Locations in the United Kingdom

Iceflower tracks 423 stores from 383 recreational locations chains in the United Kingdom. Goals grew fastest over the last year, ahead of Wildwood and Topgolf.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
383
Tracked stores
423
Consumer panel
130M+

Growth ranking

Fastest-growing tracked recreational locations chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goals and Wildwood sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Goals - +18.9%
2 W Wildwood - -12.3%
3 T Topgolf logo Topgolf - -14.8%
4 R Rock Up - -29.9%
  • Topgolf
  • Wildwood
  • Snozone
  • Ardeer Stadium
  • 1Rebel
  • Braintree Tennis Club
  • Nuneaton MUGA
  • Other tracked chains

Store footprint

Store map

423 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Topgolf (6)
  • Wildwood (21)
  • Snozone (2)
  • Ardeer Stadium (1)
  • 1Rebel (2)
  • Braintree Tennis Club (1)
  • Nuneaton MUGA (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 W Wildwood 21
  • 2 G Goals 7
  • 3 T Topgolf logo Topgolf 6
  • 4 R Rock Up 3
  • 5 D David Lloyd Leisure Centre 2
  • 6 D David Lloyd Health Club 2
  • 7 B Bridge End 2
  • 8 S Snowtrax 2
  • 9 1 1Rebel logo 1Rebel 2
  • 10 S Snozone 2
  • 11 S Skegness Judokwai Iaido Club 1
  • 12 P Parkgate 1
  • 13 B Billericay Town Football Club 1
  • 14 D David Lloyd Manchester North 1
  • 15 B Ballyclare Tennis Courts 1
  • 16 M Moorview Golf Centre 1
  • 17 A Air Thrill Perth 1
  • 18 T TeamSport Acton 1
  • 19 B Boogie Bounce Orpington 1
  • 20 R Rivermead Leisure Centre 1
  • 21 T The Hurlingham Club 1
  • 22 P Ponds Forge International Sports Centre 1
  • 23 P Pencoed Rugby Club 1
  • 24 G Goals Gillette Corner 1
  • 25 C Cumberland Lawn Tennis Club & Hampstead Cricket Club 1
  • 26 K Kibworth Shooting Ground 1
  • 27 A Andover Leisure Centre 1
  • 28 F Frome Boulder Rooms 1
  • 29 P Premier Tennis 1
  • 30 D Downfield Park 1
  • 31 J Jump Incorporated Lincoln - Trampoline & Inflatable Park 1
  • 32 H Hitsona Barnstaple 1
  • 33 T Tennis in Merton 1
  • 34 S Santa Pod Raceway 1
  • 35 B Bolton Arena 1
  • 36 P Pembury Fitness 1
  • 37 Q Quay Climbing Centre 1
  • 38 I Ipswich Sports Club 1
  • 39 G Greenwich Training 1
  • 40 J John Nike Leisure Sport 1
  • 41 B BIG Depot Manchester 1
  • 42 G Genting Solihull Limited 1
  • 43 B Bouncestation 1
  • 44 B Basingstoke Sports & Social Club 1
  • 45 B Brightlingsea Sports Centre 1
  • 46 M Mattioli Arena 1
  • 47 B Becontree Heath Leisure Centre 1
  • 48 W Wild Shore Dundee 1
  • 49 B Basildon Sporting Village 1
  • 50 F Freedog Urban Activity Centres 1

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