Growth
The Lab against its category
The biggest tracked US recreational location chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Lab's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ft Worth | +2.4% |
| 2 | Los Angeles Dodgers | -12.3% |
| 3 | The Lab | -11.8% |
| 4 | Cindy's Hot Shots | -2.2% |
| 5 | Pinehurst Members Club Pool | +10.7% |
| 6 | Drive Shack | -27.7% |
| 7 | Legacy Fields at Shivwits | - |
| 8 | U.S. National Whitewater Center | -17.1% |
| 9 | The Highlands | - |
| 10 | Torrey Pines Golf Course | +3.6% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked The Lab locations across 12 US states. California, Tennessee, and Arizona hold 44% of them.
Tracked stores by state
- California 4
- Tennessee 2
- Arizona 1
- Colorado 1
- Florida 1
- Georgia 1
- Indiana 1
- North Carolina 1
- Pennsylvania 1
- Utah 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at The Lab
Tracked chains The Lab customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
The Gilpin Casino
100
Monarch Chophouse
93
Amerita
68
The Lodge
43
Horseshoe Black Hawk
42
Wild Card Saloon
41
Saratoga Casino Black Hawk
40
Z Casino
37
Grand Z Hotel Casino
37
Lady Luck Casino Hotel
33
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